Mike Vallely )
I’ve never seen myself as a “businessman.” I’m just a skateboarder. I’ve always valued the act and the art of skateboarding over the business of skateboarding and so my varied business ventures through the years usually failed. They failed because it was always just a case of me slapping my name on the same bottled cola that everyone else was selling. Same cola, different label. Who cares? Elephant Brand Skateboards is different. It is founded on a strong intuition. That Being: That skateboarders being unique, self-respecting individuals no longer want to be force-fed the same generic — popsicle-stick — follow the leader — version of skateboarding anymore. That skateboarders are more interested in the actual creative and expressive act of skating than in the TV driven, media embraced, corporate fed and spectator fueled athletic / stunt version of skateboarding. That skateboarders want to skate however, wherever and whenever they want — That they need and desire skateboards that are as unique, diverse and as individual as they are.That skateboarders will always desire to express who they are and what they represent by the boards that they choose to ride. And so… It is with those individuals in mind that Elephant Brand Skateboards ventures forth.
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